Without a doubt, Facebook has improved the way business builders engage their clients. Direct approaches were frowned upon, and communication strategists came up of new ways to reach people. Are you running a small business now and do you want it to thrive for the coming years?
It’s time to utilize some of the world’s best Faccebook client engagement tactics.
CREATE THOUGHT-COMPELLING POSTS
In Facebook, you’re free to share any post that you want. Whether it’s a post about the hottest movie of the week or the death of your neighbor’s dog, the freedom can be boundless. Now, why don’t you use this opportunity to make your business popular?
It’s time to curtail your Facebook posts and make sure that they really add value to everyone you interact with. Add questions in your posts because they will serve as CTA or Call-to-Action.
As much as possible, refrain from sharing crude or petty stuff; you need to give out reliable and helpful information.
USE FACEBOOK LIVE TO ADD VALUE
As one of the newest features of Facebook, Facebook Live is the capability of recording videos and posting them real-time. Exchange or comments happen simultaneously, thus increasing the flow of information.
Use this opportunity to share tidbits about your business. Add one useful tip after another. The grind may be long, but sooner or later, people will recognize the value of your business.
In the age where marketing strategists who are expert in local SEO are offering digital marketing services, people are attracted to freebies and offers.
Some will even go the extra mile, such as sharing your Facebook page, responsible commenting, and flood-liking.
Your focus should be ‘bridge’ that you need to reach your clients. Offer something really valuable and your clients will start seeing the potential of your business.
SHOW YOUR GENUINE CARE
People can detect businesses that are bound to get their money. If your business can show genuine care, you’ll be respected.
To do this, communicate with your Facebook friends and ask them about their recent challenges. Offer your helping hand if needed. Exchange favors, then watch your business become valuable in your friends’ eyes.
Facebook engagement is all about a natural flow of communication. Use the strategies properly and check out the results after few months.